Intel Barter

Media analysts Vs. Independent research.

What is the difference and the important of both.

Media Analysts tend to deliver a more larger and unified message across the market, which is usually the first to have a reaction to. Now I know that now everyone says tomato the same, but the point is there. There are many point of views on the market but the ones that get the most attention and reaction to are the ones who are most reputable; but still never 100% right.

That’s where Independent Research comes in. Now, this is not something that you go and look for online, which I’m sure when you will try you will come across many companies and sites which offer products under this title. But the key and the whole point of this is to do it yourself.

To fill in all the important gaps and to see whether the Media Market sentiment is right or not, you must do your own research at the same time, not before or after the market. Then you will get to the bottom and make a better decision. It’s is important to have your own opinion on certain things, but keep in mind to remain flexible and to sometimes accept a correction to your conclusions .

Cross referencing the two is vital to understanding and narrowing down your decision and outlook. On the bottom I have included certain terms to learn, which I believe can open a mind to different views .

Media Buy

What Does Media Buy Mean?

The purchase of advertising from a media company such as a television station, newspaper, magazine, blog or website. The price of the media buy depends on the specifics of the advertising campaign.

Investopedia explains Media Buy
On a website, the price would be determined by factors such as where the ad will be placed on the page, how many pages of the website the ad will appear on, how large the ad will be, how many days the ad will run for, how much traffic the website receives and the website’s user demographics. The more exposure the advertiser is expected to receive, the more expensive the media buy will usually be.

Media Effect

What Does Media Effect Mean?
A theory that relates how stories published in the media influence or amplify current trends. Borrowers or investors will read an article and be influenced to act quickly on the news. The media effect is often seen in the mortgage market, when prepayment rates can sharply increase following specific news stories.

Investopedia explains Media Effect
The media effect causes increases in the number of refinanced mortgages during low interest rate periods. For example, let’s say The New York Times publishes a story revealing a drop in interest rates and how it relates to mortgages. The media effect dictates that those who read the article are more likely to increase the prepayment rates on their mortgages and refinance according to the story.

This is article is written in my own personal perspective.