Intel Barter

SONY, once of the greatest electronics company on the planet. Diversified, invested and ready in so many different categories of business and entertainment that it’s a wonder how they did it all. So, mobile business is nothing new to the company. With a successful lineup of their own mobile phones (Sony Ericsson), they know a thing or two about putting together a great piece of product for the market.

But what Sony brings in its arsenal against iPhone is not only their experience in the market, but a boiling pot of products and services that the company can direct into supporting the PlayStation Phone; from an exclusive access to amazing film/media content, music, and established video-game franchises that are systems sellers alone.

With respect to other companies and their amazing accomplishment; To date SONY is the biggest and the most respected challenger in the field of smart-phones which come to rival the iPhone, I believe. Not only because of the arsenal they pack but also because of one major backing any company can have which is, brand name. Sony is a household name with both consumer and industrial homes.

What Sony has done here is taken an already acceptable and successful product and evolved it a step further (Product evolution is something new that the companies are trying now, only a few companies are getting it right, Sony and Microsoft…) Original in design as the hand-held gaming system PSP (PlayStation Portable) the market has accepted the system with great sales that can be backed, currently the PSP holds more sales worldwide than the big brother PS3.

There are also millions in software sales that PSP has sold, and hopefully that content can be brought over the PlayStation Phone which will further fuel the sales and demand for the product. I believe that this product is going to be a success not because it’s from Sony but because it comes from a proven quality system and support.